Teva Pharmaceuticals Custom Snow Globes

Teva Pharmaceuticals‘ Netherlands office contacted me to help in producing a very special incentive for kids to learn how to use their asthma inhalers (or “puffers” as they are often called). Claudia and Gerard’s idea was for doctors to receive a snow globe featuring Teva’s mascot “Max” to keep on their office desk. Whenever a child is first prescribed an asthma inhaler, the child can learn how to breathe slowly in and out, while watching the snow settle in the globe.